Loading Screen: The Price Of Consolidation - The Microsoft Layoffs
Harsh news today as the expected layoffs have come following the acquisition of Activision Blizzard by Microsoft. 1900 Staff have been laid off, primarily from ABK, with more from Xbox divisions.
Harsh news today as the expected layoffs have come following the acquisition of Activision Blizzard by Microsoft. 1900 Staff have been laid off, primarily from ABK, with more from Xbox divisions. Xbox think this will set them up for the future, and their investors agree - but as key Activision leadership are let go, and the survival game is cancelled - what actually does come next?
2023: 10,500 Layoffs in the Industry
The first 25 Days of 2024: 5,900 Layoffs.
The Price of Consolidation
One week after their Developer Direct, focussed on the future of Xbox and their first party tiles, Microsoft has announced that they will be laying off 1,900 employees from the Gaming Division.
The Verge has obtained an internal memo from Phil Spencer, sent to the Microsoft Gaming Division, announcing the cuts.
This happened early on Thursday morning - pre 7am California time.
Phil Spencer Memo
It’s been a little over three months since the Activision, Blizzard, and King teams joined Microsoft. As we move forward in 2024, the leadership of Microsoft Gaming and Activision Blizzard is committed to aligning on a strategy and an execution plan with a sustainable cost structure that will support the whole of our growing business. Together, we’ve set priorities, identified areas of overlap, and ensured that we’re all aligned on the best opportunities for growth.
As part of this process, we have made the painful decision to reduce the size of our gaming workforce by approximately 1900 roles out of the 22,000 people on our team. The Gaming Leadership Team and I are committed to navigating this process as thoughtfully as possible. The people who are directly impacted by these reductions have all played an important part in the success of Activision Blizzard, ZeniMax and the Xbox teams, and they should be proud of everything they’ve accomplished here. We are grateful for all of the creativity, passion and dedication they have brought to our games, our players and our colleagues. We will provide our full support to those who are impacted during the transition, including severance benefits informed by local employment laws. Those whose roles will be impacted will be notified, and we ask that you please treat your departing colleagues with the respect and compassion that is consistent with our values.
Looking ahead, we’ll continue to invest in areas that will grow our business and support our strategy of bringing more games to more players around the world. Although this is a difficult moment for our team, I’m as confident as ever in your ability to create and nurture the games, stories and worlds that bring players together.
Phil
This is part of a new plan for the whole team at Xbox: “Together, we’ve set priorities, identified areas of overlap, and ensured that we’re all aligned on the best opportunities for growth.” - they're framing everything happening as planning for the future.
1900 of 22,000 people are being laid off - currently beating former Leader Unity by 100 staff in Layoffwatch 2024 - where we’ve reached 5,900 so far for 2024, 60% of 2023’s total
Blizzard Leader Mike Ybarra has chosen to leave the company - with a new President to be appointed next week.
At Blizzcon, Ybarra had a different tune when speaking to press:
Blizzard’s Chief Design Officer and Co Founder - Allen Adham is going to also leave.
“As one of Blizzard’s cofounders, Allen has had a broad impact on all of Blizzard’s games. His influence will be felt for years to come, both directly and indirectly as Allen plans to continue mentoring young designers across the industry,” says Booty.
The Survival Game from Blizzard has also been cancelled - some devs on that title are being moved to other early in development projects from Blizzard.
Dan Hay, who led Far Cry 3 then produced the rest of the series through to 6, had come onboard the Survival project to steer it in 2022 - so they were investing until relatively recently.
All of this comes from a memo from Booty, captured by the Verge, reproduced here:
Matt Booty Memo
Blizzard team,
As you may have read in Phil’s note, today is a challenging day as we say goodbye to some of our colleagues. This is a difficult process, but it is one that will best enable Blizzard and Xbox to deliver ambitious games for our players on more platforms and in more places than ever before. We are moving forward with a more focused strategy across Microsoft Gaming that sets us up for sustainable growth and aligns our talent and resources to our top priorities.
In addition to the events today, Mike Ybarra and I have been discussing his future and some of his personal passions for some time. As many of you know, Mike previously spent more than 20 years at Microsoft. Now that he has seen the acquisition through as Blizzard’s president, he has decided to leave the company. As we move forward, we will continue to build on the positive momentum that Mike created and strive to continue exceeding the expectations of Blizzard’s players. I want to thank Mike for his leadership and for his partnership and counsel since the deal closed. I know he plans to travel and spend more time with his family. We wish him the very best.
Additionally, Allen Adham, Blizzard’s Chief Design Officer, is leaving the company. As one of Blizzard’s cofounders, Allen has had a broad impact on all of Blizzard’s games. His influence will be felt for years to come, both directly and indirectly as Allen plans to continue mentoring young designers across the industry.
The new Blizzard President will be announced next week.
What Happens Next
Those who are impacted are being informed in meetings starting today. Given the challenging day ahead, anyone who is set up to work from home and would prefer to, can work remotely today. Due to time zones and local holidays, some impacted employees in APAC and EMEA will be informed later this evening and into early next week. After the notifications are complete, leaders will bring their teams together. Please be mindful of this process in your conversations and outreach during these next few days.
Details on Today’s Actions
The changes announced today reflect a focus on products and strategies that hold the most promise for Blizzard’s future growth, as well as identified areas of overlap across Blizzard and Microsoft Gaming. Today’s actions affect multiple teams within Blizzard, including development teams, shared service organizations and corporate functions. As part of this focus, Blizzard is ending development on its survival game project and will be shifting some of the people working on it to one of several promising new projects Blizzard has in the early stages of development.
No matter the reason behind these decisions, they are never made lightly. Changes like these affect the lives of colleagues and friends, and we are all grateful for their meaningful contributions to Blizzard and its world class lineup of games. As Phil stated, we will provide our full support to those who are impacted during the transition, including severance benefits informed by local employment laws.
I understand that this is a challenging time and that it can be a lot to process. I haven’t met many of you yet, and hearing about these decisions from me may be difficult. Today, I am here on Blizzard’s Irvine campus, and I am personally committed to supporting you as teams and individuals, keeping you informed, and approaching this transition period with care and transparency.
Thank you for working through these changes with us. Together we will continue to create amazing games for our players, with a culture that empowers everyone to be their most authentic selves and do their best work.
- Matt
Sources tell Jason Schreier of Bloomberg that the individuals being laid off have not yet been told - but as we went to press, individuals from Zenimax teams began sharing the news that they had been laid off.
The memo above confirms that this will be happening via meetings scheduled from today for Xbox staff - with the leadership of teams then taking stock when those meetings are concluded.
For Blizzard in particular - the confirmation that this will affect all aspects of the company is clear:
Today’s actions affect multiple teams within Blizzard, including development teams, shared service organizations and corporate functions. As part of this focus, Blizzard is ending development on its survival game project and will be shifting some of the people working on it to one of several promising new projects Blizzard has in the early stages of development.
Even if the individuals who are going to be impacted don't actually know yet - as exemplified best by the fact that staff are reaching out to anyone who might know something.
Per the Verge’s sources, they understand this to be “primarily laying off roles at Activision Blizzard, some Xbox and ZeniMax employees will also be impacted by the cuts."
To some degree, this was always coming.
The merger of Xbox and Activision Blizzard was going to lead to layoffs as duplicated roles were cut.
That is the unfortunate reality of two companies who perform similar roles merging - you won't need two heads of marketing for example.
The duplication of work does not always require the duplication of staff - because you can just have the original number of staff doing twice the work.
From the moment the acquisition was announced - there were going to be people who were no longer employed at Activision Blizzard as a result of that, as well as some very unlucky folks who would see the layoffs go the other way into Microsoft owned roles.
(In a way, this means Bobby Kotick is to blame for these layoffs for choosing to sell the company)
When the deal closed, Spencer commented that “We’ll do this in a culture that strives to empower everyone to do their best work, where all people are welcome, and is centered on our ongoing commitment of Gaming for Everyone.”
But that doesn’t mean that he wasn’t also reviewing duplicate roles and working out what staff he didn’t need for the new Activision Blizzard.
However, it’s also the same ~10% layoff total we’ve been seeing across every industry.
This is relevant because of the context of this whole thing - the timing for these layoffs is an extra bonus for the company.
Helpfully for Microsoft, this happened one week before Microsoft’s second quarter financial results were due to be published, on Tuesday 30th January.
When the company would have to reckon with the impact of the ABK purchase on their balance sheet.
As such, round of layoffs leaves Microsoft able to promote their forethought in dealing with the impact ahead of that showing up on the results to shareholders.
This means they get to claim to be fiscally responsible - and therefore a worthy target for investment.
And how has the market reacted?
Look, they’re so happy!
These layoffs as of time of writing have not yet been externally announced by Microsoft.
They have not yet given comment to the press on what is happening and who is affected.
However - even before that, staff are not yet aware of who will be laid off - and whether they still have roles at the company.
There are people who are potentially still asleep and unaware of the maelstrom into which they will wake.
We'll be following up on this as more news breaks - and our best wishes to those who are currently waiting to find out they're affected.