Summer Showcase Showdown 2025
Prepare to be marketed at! Not-E3 Season is kicking off already, and the games industry wants you to get hype.
Prepare to be marketed at! Not-E3 Season is kicking off already, and the games industry wants you to get hype.
Cemented by their sweep at The Game Awards, Sandfall Interactive looked like their path to success with Expedition was the blueprint for a team leaving the AAA space and striking out on their own. Unfortunately, 2025 felt like a year proving them the exception, not the rule!
The story of 2025 was the story of ex-AAA developers and Expedition 33. But it didn't have a happy ending for all.
Since 2019, Ubisoft's fortunes have been spiralling the drain, occasionally buoyed by isolated mega-hits like AC Valhalla and their ageing live services. They've been embattled, admitted defeat, and this year saw the fruits of their planning and regrouping. Has it really worked?
2025 saw Ubisoft almost lose everything, but the ruling family wouldn't give up without a fight.