Shadows Defied All Expectations
Assassin's Creed Shadows is on track to be the best-selling game in the series. Good thing, because Ubisoft have more riding on that game than just sales.
Assassin's Creed Shadows is on track to be the best-selling game in the series. Good thing, because Ubisoft have more riding on that game than just sales.
Cemented by their sweep at The Game Awards, Sandfall Interactive looked like their path to success with Expedition was the blueprint for a team leaving the AAA space and striking out on their own. Unfortunately, 2025 felt like a year proving them the exception, not the rule!
The story of 2025 was the story of ex-AAA developers and Expedition 33. But it didn't have a happy ending for all.
Since 2019, Ubisoft's fortunes have been spiralling the drain, occasionally buoyed by isolated mega-hits like AC Valhalla and their ageing live services. They've been embattled, admitted defeat, and this year saw the fruits of their planning and regrouping. Has it really worked?
2025 saw Ubisoft almost lose everything, but the ruling family wouldn't give up without a fight.