Nintendo Reinvents Sharing Digital Games, Marketing
Nintendo just reinvented game sharing for Switch games ahead of the Switch 2 launch, and then, to top that, they reinvented how game marketing works, too.

Nintendo just reinvented game sharing for Switch games ahead of the Switch 2 launch, and then, to top that, they reinvented how game marketing works, too.
The collapse of a promising indie today highlights the real cost of game development, and it's far higher than what some may think.
Mindseye may be the worst game of 2025 so far, but the real mess is behind the scenes.
Over 170 countries now have access to PlayStation-published PC games, as one of the most bizarre restrictions in gaming comes to an end.
FOMO has the worst rep in the industry. Where once players simply wanted to be involved in updates they might miss, now it's associated firmly with predatory engagement and monetisation practices. Arrowhead flipped the script. The fight for Super Earth? You had to be there...