Loading Screen: Nintendo Reinvents Sharing Digital Games, Marketing
Nintendo just reinvented game sharing for Switch games ahead of the Switch 2 launch, and then, to top that, they reinvented how game marketing works, too.
Nintendo just reinvented game sharing for Switch games ahead of the Switch 2 launch, and then, to top that, they reinvented how game marketing works, too.
Nearly a decade ago, with Uncharted 4 & Lost Legacy behind them and The Last Of Us Part II crunching towards launch, Naughty Dog committed to change. Their first original project in the years since? They're already crunching TWO YEARS from launch, what's going on?!
Sony's new patent wants to help you complete games... at least in part by having an AI play for you.
2026 starts with an acquisition. But the news might not be so bad this time.
Ready for the PS6 and Next Xbox? No? Neither is the games industry.