How Licensing Ruined Video Games
Why have brand deals, tie in skins and franchise takeovers become the core product in almost every game? Is nothing allowed to just have it's own aesthetic any more?
Why have brand deals, tie in skins and franchise takeovers become the core product in almost every game? Is nothing allowed to just have it's own aesthetic any more?
The Saudi Government, Jared Kushner and private equity firms now control the future of EA Games, as the $55bn deal comes to a close.
Total War had quietly become an annual franchise by the late 2010s. Nearly 3 years after the last, Pharaoh, we don't even have a release window for their next project, 40K. Medieval III is being built across streams for all to see; it's nowhere near launch. Will this creative reset work?
80% of a studio just got fired because their owners seem to think tie-in licenses are more important than developers.
Plans for backwards compatibility across Xbox and PC could be subject to publisher interest, and that could be the project's doom.